Reports that tech giant Facebook struggles to count users as people create multiple accounts according to reports
A report by Wall Street Journal on Thursday October 21st revealed that Facebook is grappling with the actual number of users on the platform because users have created multiple accounts, making it very difficult to know the actual number on the app.
The publication notes this reported uncertainty in user count could impact the reliability of information shared by advertisers CNET observed.
is not a revelation that we study duplicate accounts, and this snapshot of information doesn’t tell the full story. Nothing in this story changes the estimate of duplicate accounts we disclose in our public filings, which includes new users or that we provide context on in our ad products, and interfaces in our help centers and in other places. Ultimately, advertisers use Facebook because they see results. We help them meet their business objectives and provide appropriate metrics in our reporting tools. A Facebook representative told CNET.
Kelvin Mawunya Ashong holds degree in marketing from the University of Professional Studies Accra. He is a social activist, a blogger, writer, founder of kamlinks.com, a vehicle sales hub and founder of news247gh.com, a news website. Follow on twitter @Mawunya_
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